October 20, 2019

A sophisticated Facebook Live strategy helped the Community Foundation of Louisville raise $6.88 million on Sept. 12, 2019.

August 20, 2019

This year, Giving Tuesday officially takes place on Dec. 3, but with a sound strategic social video approach, you'll be able to gather momentum heading through the fall, activate a broad donor base on...

July 18, 2019

The who, what, when, where and why of the Giving Day Guy, aka Chris Strub.

One of your most powerful marketing tools is a great story. And your other powerful marketing tool–your nonprofit’s website–is the perfect place to showcase one.

May 6, 2019

May 1, 2019 was the sixth annual Give STL Day, hosted by the St. Louis Community Foundation. This year, more than 24,000 donors helped 843 participating nonprofits raise a record-breaking $3 million i...

April 30, 2019

Last month, I took the stage at Social Media Marketing World, the world's premier social media marketing event, out in San Diego. The thousands of attendees at this event come from around the globe, b...

April 4, 2019

How did The Nonprofit Council in San Antonio leverage social media and Facebook Live to create a massive attention spike for The Big Give 2019?

December 4, 2018

Last month in San Antonio, I gave a 2.5-hour presentation to a group of around 60 nonprofit representatives, focusing largely on the importance of establishing a strategy in the lead-up to your giving...

November 27, 2018

So your local giving day is tomorrow.

I hope you've spent at least some time on your social media strategy over at least the last few weeks, but no matter what the circumstance, these last-minute tips...

November 27, 2018

If you work at a nonprofit that participated in an annual day of giving, this is the blog for you. 

And if you run a giving day in your community, this is *definitely* the blog for you.

My name is Chris...

February 6, 2018

Giving Days are a happening trend for communities around the country, and no two Giving Days are the same.

Chris chats with the team at Hand 2 Hand Ministries in Louisville during the 2017 #GiveForGood...

September 24, 2017

On Sept. 14, 2017, I joined the Community Foundation of Louisville team for their biggest event of the year, a 24-hour online day of giving titled “Give For Good Louisville,” or #GiveForGoodLou.

By the...

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