October 20, 2019

A sophisticated Facebook Live strategy helped the Community Foundation of Louisville raise $6.88 million on Sept. 12, 2019.

August 20, 2019

This year, Giving Tuesday officially takes place on Dec. 3, but with a sound strategic social video approach, you'll be able to gather momentum heading through the fall, activate a broad donor base on...

August 22, 2018

Last month, my friend Dan Gingiss asked me to contribute to an article for Forbes by answering this simple question:

“Name the ONE thing marketers must do this year to stay ahead of the curve in social...

September 20, 2017

On May 31, 2016, I arrived in Louisville, Ky., to begin a 30-day assignment with Humana and its Bold Goal team.

Taken directly from their website, here is how Humana defines its 'Bold Goal:'

Our Bold Go...

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