The Big Brothers Big Sisters of America national conference features hundreds of CEOs, board members, staff members and dignitaries from around the organization, which has a presence in all 50 U.S. states and around the world. The event was in-kind sponsored by Facebook Live, and I played the role of official lives-streaming host, getting to interview celebrities including Frankie Muniz of 'Malcolm in the Middle,' Kate Snow of NBC, NFL Hall of Famer Darrell Green, keynote speaker Vu Le, plus dozens of BBBS staff members, and the National Bigs and Littles of the Year, from Ohio and Alaska. I also trailed CEO Pam Iorio onto the field at Petco Park as she threw out the first pitch to announce the launch of the 'Bigs in Blue' program in San Diego. I did a Facebook Live using the DJI OSMO Mobile as well as an Instagram takeover that evening from Petco Park. The totality of our Facebook Live coverage -- more than 30 live-streams over three days -- gained over 30,000 organic views. I also presented solo about how affiliates can use live-streaming to their advantage.