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  • Writer's pictureChris Strub

Introducing the Giving Day Guy ... #GivingDayGuy

If you work at a nonprofit that participated in an annual day of giving, this is the blog for you.

And if you run a giving day in your community, this is *definitely* the blog for you.

My name is Chris Strub, and tonight, I’m announcing the launch of — a blog designed specifically to help you step up your digital marketing for your giving day efforts.

Whether you’re trying to jump up the leaderboards, reaching for a valuable bonus prize, or just getting started with your first giving day experience, I’m here to help you figure out a plan to achieve your objectives — and inspire you to take immediate action to get there.

If you’re new to my work, welcome. You can read about all my prior experience on my blog here . To summarize quickly, though:

— I was inspired to work with nonprofits after partnering in 2014 with Pay Away the Layaway, a 501(c)3 founded by my RA at Binghamton University

— In 2015, I quit my job in Greenville, SC and took a road trip to volunteer with a different youth-related nonprofit in all 50 U.S. states. During this journey, I became the first person to live-stream and Snapchat in all 50 states. I self-published ‘50 States, 100 Days: The Book’ that December.

— In 2016, I worked for seven months as a traveling social media consultant with Humana. I met individually with about 50 nonprofits in Louisville, Tampa Bay, Baton Rouge, Knoxville, San Antonio, New Orleans and Broward Co., Fla., and assisted with Humana’s corporate live-streaming strategy.

— In June 2017, I co-hosted the Big Brothers Big Sisters of America National Conference on Facebook Live. Interviewees included Kate Snow, Frankie Muniz, Beachbody’s Joel Freeman and NFL Hall of Farmer Darrell Green.

— In November-December 2017, I served as a National Red Kettle Ambassador for The Salvation Army USA. I completed the ‘Fight For Good Tour,’ visiting Salvation Army locations in 25 states, from Houston to New York City.

— In 2018, I partnered with Scofield Digital Storytelling in Indianapolis to commission ‘50 States, 100 Days: The Film.’

My love for giving days stems from working with the Community Foundation of Louisville on their ‘Give for Good Louisville’ campaign. I worked with the foundation to co-host their giving day on Facebook Live in both 2017 ($4.6 million raised), and 2018 ($5.4 million raised).

Now, I’m looking forward to working with the Nonprofit Council in San Antonio on The Big Give 2019, to be held at the end of March. (I’ll be back in San Antonio in February for their official pre-Big Give training session.)

My work with nonprofits has paralleled my work in the social media space. I’ve spoken, led workshops and keynoted at events from coast to coast, and in September of this year, made my international speaking debut in the United Kingdom. I’ve spoken on a broad variety of topics, and in March, I’ll present at Social Media Marketing World, the world’s premier social media conference, in San Diego. ( Get your tickets to see me speak — I’d love to meet you!)

Now, on the eve of Giving Tuesday 2018, I’m thrilled to launch, where I’ll be blogging about all things giving day marketing.

I’ll be keeping an eye on giving days around the U.S., offering recaps, critiques and constructive criticism about the various marketing techniques employed to raise funds for thousands of nonprofits from coast to coast. I've posted a couple items in the past that are highly relevant to you -- the case study about #GiveForGoodLou and a separate post offering tips for your Giving Day marketing plan -- and tonight, I'm also sharing a blog post focused on last-minute social media options for your giving day.

Moving forward, this blog will be my home, and hopefully a valuable bookmark for you and your team as you navigate the complicated digital marketing space for years to come.

And very soon, I’ll be offering another option to get even more access to me, have your questions answered and see more of a hands-on explanation to the different concepts I’ll discuss. Stay tuned.

For now, let’s connect across social media channels. You can:

— Give a ‘like’ to my Facebook page,

— Connect with me on Twitter, - hashtag #GivingDayGuy 😉

— Find me on Instagram,

Say hey on any of those channels, and I’ll be back soon with more blog content. Stay tuned.

Chris Strub is the ‘Giving Day Guy.’ Get a copy of ‘50 States, 100 Days: The Book’ here .

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